{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-ensemblex-exchange-podcast.simplecast.com%2Fepisodes%2Fthe-origin-story-of-loanpro-bMVoB1KE","width":444,"version":"1.0","type":"rich","title":"The Island of Misfit Loans: The Origin Story of LoanPro","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c58a2781-9d5d-400c-98a5-15251631eacd/84f90643-f220-4294-9692-43476060f404/the-500-x-357-px-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0253f8b3-44d2-4b82-a044-ce7329be3e4b\" height=\"200\" width=\"100%\" title=\"The Island of Misfit Loans: The Origin Story of LoanPro\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Rhett Roberts and his brothers started with a car dealership and ended up building software that manages over $22 billion in annual loan repayments. \n\nRhett is cofounder and CEO of LoanPro, a leading loan management software. The story of LoanPro is of discovery and personalization: every step was guided by organic demand, first for individualized loans for their dealership customers, and finally for highly customizable loan management software to support a diverse set of “misfit loans”. Tune in to today's episode to hear the full story, along with Rhett's thoughts on managing complexity while supporting customization and why personalization is the future of lending."}