{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-farm-report.simplecast.com%2Fepisodes%2F7244ffc1-7244ffc1","width":444,"version":"1.0","type":"rich","title":"Episode 328: Big Picture Beef","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3b6c5d/3b6c5d90-002b-4420-965f-9abdf8f58f4c/0883df99-338a-4334-afa4-d7a16e4493e5/1537382082artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0883df99-338a-4334-afa4-d7a16e4493e5\" height=\"200\" width=\"100%\" title=\"Episode 328: Big Picture Beef\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, host Lisa Held talks to Ridge Shinn about the new company he created—Big Picture Beef—to help move that perspective forward, how he’s helping farmers transition from grain- to grass-finishing, the market impacts of imported grass-fed beef, the environmental benefits (like carbon sequestration) of rotational grazing, and more."}