{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-farm-report.simplecast.com%2Fepisodes%2Fa-small-farm-ipo-M8r_3ax4","width":444,"version":"1.0","type":"rich","title":"A Small Farm IPO?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/b7145f8c-161e-4425-a032-e1d7ad264925/7ed7896f-f7c3-498d-81c0-75c9c6458d32/img-0660-lisa-held.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/60a597c9-9d0e-4249-acaa-f863b475ba69\" height=\"200\" width=\"100%\" title=\"A Small Farm IPO?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Vital Farms started on a Texas farm with 20 chickens. This year, the pasture-raised egg company went public. In between, the company bucked the typical model of scaling up in animal agriculture by building a network of small farms that all keep their hens outside on pasture, rather than building bigger, more concentrated, confined farms. In this episode, CEO Russell Diez-Canseco talks to host Lisa Held about what that approach looks like, from contract farming to “conscious capitalism.”"}