{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-feed-powered-by-loblaw.simplecast.com%2Fepisodes%2Ffrittos-5O2OWSt6","width":444,"version":"1.0","type":"rich","title":"Marcelo Braga, Co-Founder & Director, Frittos & Co., 2026 Small Supplier Partner of the Year","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7052712a-5e8d-4859-ad44-dbe25616454f/89a3e392-3b85-4b0d-bcf7-6d54276fbb37/screenshot_2026_08_27_at_52027_pm.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b6f0f8ea-7bd3-4241-8f7f-609bc9ab45f3\" height=\"200\" width=\"100%\" title=\"Marcelo Braga, Co-Founder &amp; Director, Frittos &amp; Co., 2026 Small Supplier Partner of the Year\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Recorded live at the third annual Loblaw Supplier Summit, Michael LeBlanc sits down with Marcelo Braga, Co-Founder & Director of Frittos & Co., moments after the Brazilian frozen snack brand was named 2026 Small Supplier Partner of the Year. Marcelo traces the company's path from a London, Ontario incubator to roughly 2,000 stores, explains why coxinha and pizza bites can share a freezer door, and offers advice for food entrepreneurs chasing their first national listing."}