{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-food-professor.simplecast.com%2Fepisodes%2Fed-madronich-flatrock-cellars-ZqNnnOyT","width":444,"version":"1.0","type":"rich","title":"Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7052712a-5e8d-4859-ad44-dbe25616454f/ddd7212a-0a0e-4d01-939d-42e905acd2de/screenshot-202025-07-09-20at-209-34-59-20pm.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/03194979-6a61-4504-a0d6-75ef5838e7f5\" height=\"200\" width=\"100%\" title=\"Retail, Riesling, and Relationships: Ed Madronich, President of Flat Rock Cellars on Building a Brand That Lasts\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this special summer bonus episode of The Food Professor Podcast, Michael sits down with Ed Madronich, President of Flat Rock Cellars, live from the Ontario Craft Wineries Conference. Ed shares his journey from wine lover to winery leader, revealing how authenticity, passion, and unpretentious storytelling have built a brand beloved by customers and retailers alike, including Costco. It's a masterclass in wine, retail, and customer connection from a true industry innovator."}