{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-food-seen.simplecast.com%2Fepisodes%2F6fe4b536-6fe4b536","width":444,"version":"1.0","type":"rich","title":"Episode 284: Spreading Sabra's hummus with Eugenio Perrier","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/80c874/80c87448-e576-467a-a254-2bc26f1493b4/1a209d00-d0f0-4e29-bd5a-2a0cd28d61dd/1467144253artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1a209d00-d0f0-4e29-bd5a-2a0cd28d61dd\" height=\"200\" width=\"100%\" title=\"Episode 284: Spreading Sabra&apos;s hummus with Eugenio Perrier\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today's episode of THE FOOD SEEN, we take the humble chickpea, and blend it into a sensation. Hummus, has it's origins in 13th century Egypt, has long been a stalwart of Middle Eastern mezze, and is currently a three quarter billion dollar market. Sabra, and it's CMO Eugenio Perrier, are reimagining this versatile spread's contemporary palette; with the launch of their \"Unofficial Meal\" campaign, they're looking to interact on a human level, and not just because it's \"Appy Hour\". Over 25% of American households now stock hummus, over 20 million Americans eat it on a regular basis, but how did this Levantine legume become such a spreading phenomenon?"}