{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-gather-dispatch.simplecast.com%2Fepisodes%2Fthe-lifeblood-of-the-internet-knckGKkt","width":444,"version":"1.0","type":"rich","title":"The Lifeblood of the Internet","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0335b362-6ae0-4c05-9254-bc1e4cf9ec05/83e020a4-092e-4d12-9692-ab0c5f7b6781/gather-dispatch-logo-primary.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/873506d3-7fee-4e1b-891a-8ad7b1e0cd01\" height=\"200\" width=\"100%\" title=\"The Lifeblood of the Internet\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we talk traffic! Eda Kavlakoglu (Program Director, Content + Writing, ibm.com) joins the Gather crew to discuss the state of inbound traffic, SEO, organic and paid programs and how to build content teams. Finally, we discuss the results of a survey of Gatherers on how generative AI is impacting their work. "}