{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-highpoint.simplecast.com%2Fepisodes%2Fservicenow-case-study-gtm-with-kevin-haverty-V8dluMUl","width":444,"version":"1.0","type":"rich","title":"ServiceNow Case Study: GTM with Kevin Haverty","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6a5b5a48-f812-4ae5-9db5-bcc886faf167/09f4ca8e-2e7e-48f1-b8f9-076e3a88e52f/the-highpoint-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c83efc91-5210-45d0-a40a-31a6945f764f\" height=\"200\" width=\"100%\" title=\"ServiceNow Case Study: GTM with Kevin Haverty\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"As you go multi-product and expand throughout an organization, there is an existential question you must answer: when (or should) you verticalize your GTM org? Do you split the team around functions they sell to? Around industries? Around customer size? ServiceNow went with a radical choice: expanding from one GTM team to five in the span of a month. We interviewed Kevin Haverty, the former CRO and current Vice Chairman of the Public Sector at ServiceNow, about the journey. \n"}