{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-influential-nonprofit.simplecast.com%2Fepisodes%2Fwhat-donors-really-want-KSgrfgT2","width":444,"version":"1.0","type":"rich","title":"What Donors Really Want","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/3becd91a-de88-4be0-8355-ddcbbbb07410/35e2bb2d-3dad-4776-83da-013a38ac7638/courageouscommunication-podcastcover-v2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0178a62f-72ce-4f56-af48-8bf8a30a9b0b\" height=\"200\" width=\"100%\" title=\"What Donors Really Want\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Key Takeaways:\n\nThe best way for organizations to grow their community is to aim to attract like-minded people, rather than convince people who are not necessarily aligned with what they do. \nThe philanthropic heart is the ability to define who a person is, what their values are, and how the things you care about connect with what they care about. It’s centered on the intention that you’re not there to convince but to simply connect. \nHere are the six needs of a philanthropic heart: they want to see integrity and they want to feel important, interconnected, improved, invested, and inspired. This is what the donors want and if you can create those six things, you can really make a difference. "}