{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-jewelers-philosophy.simplecast.com%2Fepisodes%2Flongevity-of-a-business-matters-HfqU52xp","width":444,"version":"1.0","type":"rich","title":"Longevity of a Business Matters!","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/52357520-f964-41d1-a65a-d88983cf5e12/fe2556c0-57ec-4c2b-bf1f-5270cd018ff6/podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2caeb050-cb09-46c9-9040-ddd2802e6a81\" height=\"200\" width=\"100%\" title=\"Longevity of a Business Matters!\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"I remember when this really hit me! One of the biggest hurtles for a customer to overcome is the fact that they want to make sure they are “Buying In” to something. Too often in my past, potential customers never became customers, because they didn’t believe I would be around later to service my product. There is something to be said for building something that not only will last the test of time but LOOKS like it will too! This episode goes in-depth on what this means.\nEnjoy!\nMF\n"}