{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-kurty-d-show.simplecast.com%2Fepisodes%2F013-gamification-guru-with-yu-kai-chou-e2GOjWqD","width":444,"version":"1.0","type":"rich","title":"013 - Gamification Guru with Yu-kai Chou","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/03480831-996a-4750-bb78-04b3ab7a8c67/b9e3df91-b4cd-4976-81bf-ecfabb760de5/og-tkds.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Known for his Octalysis Framework, and the author of \"Actionable Gamification: Beyond Points, Badges, and Leaderboards.\", Yu-kai Chou unpacks his stories on what the ideas of games captured his attention and what inspired him to come up with\n\nAfter stepping down as CEO of his startup in 2012, Yu-kai published his gamification framework Octalysis. He is now a full-time consultant and speaker on gamification. \n\nIn this episode, we dive deeper into ways in which gamification has been used and could be used in the future to make the world a better, more sustainable, and more fun place to live our lives.\n\nOur guest, Yu-kai Chou, is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently Founder Partner/Chief Creation Officer of The Octalysis Group, the leading consulting firm on gamification and behavior design. \n\nYu-kai explains Octalysis framework, which is now the leading gamification framework in the tech sector. We get to hear what the framework is, how he developed it and how it has helped improve over 1 billion user experiences across the world creating behavioral change among their customers and employees.\n\nYu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, eBay, Fidelity Investments, AIG Japan, Verizon, and more. His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.\n\nThis episode has much to offer to those in sales, marketing, product, and community & ecosystem development."}