{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-legacy-forge.simplecast.com%2Fepisodes%2Fepisode-34-lessons-from-200-cold-calls-0dRzX4wn","width":444,"version":"1.0","type":"rich","title":"Episode 34 - Lessons From 200 Cold Calls","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5b8ad2c6-eee4-4d28-83ca-81d905e04e7c/63d34e68-70ec-410f-89c8-c08044cc5f0f/simplecast_the_legacy_forge_podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Craig Whitney pulls back the curtain on a week of 200 cold calls into the Jim's Group Brisbane network. He's hosting the very first cross-divisional Jim's-only networking event for franchisees, and the cold calls were the gateway. Every Jim's franchisee inside 100 km got a ring. Some were open, some struggling, a few clowns having a go, and a clear pattern of operators who've never had a coach, never knew what one was, and are bleeding overwhelm.\nThis is solo Craig at his sharpest. He talks perseverance and grit on the phone, the rejection sensitive dysphoria that rides shotgun with the ADHD wiring, and why he's rebuilt his pitch from a right-brain emotional pump-and-dump into something tighter, more authoritative, and far better at qualifying leads before they cost him time. Jordan Belfort's Straight Line System is the framework he's currently breaking down with a higher-level coach, in small Lego-set chunks with built-in feedback loops.\nThen Craig turns futurist. Property priced out, rents about to skyrocket, retail dead, restauranting dead, and the next two years about to compress small business in ways most operators aren't ready for. Inside that, his bet is clear. Trade franchises explode. Jim's explodes. Network marketing, affiliate marketing, coaching, all explode. The franchisees who put their hand up to be the 1% of the 1% are the ones who'll come out the other side owning their business instead of being owned by it."}