{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F005-npjbIIb_","width":444,"version":"1.0","type":"rich","title":"#005 - Derik Sutton & Kyle Bazzy - A Masterclass On the 'Jobs to Be Done' Framework","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/c3980853-4a68-4d63-bb00-ea7bd6277767/tmmf005-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fb52f1a2-7cbb-41f5-867a-d30639abf65f\" height=\"200\" width=\"100%\" title=\"#005 - Derik Sutton &amp; Kyle Bazzy - A Masterclass On the &apos;Jobs to Be Done&apos; Framework\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive deep into the \"Jobs to Be Done\" methodology with Derik Sutton and Kyle Bazzy. Derik is CMO and Kyle is SVP of Customer Success at Autobooks. The guys are seasoned professionals in B2B SaaS marketing, sales, and the fintech industry. We dive into their personal journeys that led them to SaaS, and walk you through the (often unconventional) strategies you can use to deeply understand and speak to your customers."}