{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F011-GCsk4CI4","width":444,"version":"1.0","type":"rich","title":"#011 - Matt Aiello - Hiring Your Customers and Understanding Them Better Than They Know Themselves","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/daced17b-aa58-4fe0-a4df-71cfff596ad4/tmmf011-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5abbfddb-1841-4e80-9eb8-33c38b1cf3e3\" height=\"200\" width=\"100%\" title=\"#011 - Matt Aiello - Hiring Your Customers and Understanding Them Better Than They Know Themselves\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of the podcast, we have the pleasure of sitting down with Matt Aiello, the VP of Marketing at ServiceCore, a SaaS company revolutionizing the portable sanitation and dumpster rental industries. With over 23 years of experience in marketing, Matt brings a wealth of knowledge and a unique perspective on how to effectively reach and engage with blue-collar customers."}