{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F020-QLjs_ETM","width":444,"version":"1.0","type":"rich","title":"#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI Innovation","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/4aa1907a-ffe7-4ab8-b55b-efa2eeb6e25e/tmmf020-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b51aa6dd-2ad3-479e-b762-f2d37672b4ab\" height=\"200\" width=\"100%\" title=\"#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI Innovation\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the world of UX writing with Yuval Keshtcher, founder and CEO of UX Writing Hub. Yuval shares his journey from graphic design to UX writing, and how his diverse background in sales and entrepreneurship has shaped his approach to content design. We explore the importance of UX writing in reducing churn, increasing retention, and ultimately driving revenue for businesses."}