{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F029-2qjELcnA","width":444,"version":"1.0","type":"rich","title":"#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting Campaigns","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/65f854f4-aff6-4a40-bcd5-845884690789/tmmf029-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4b3b458e-c0ae-4fe5-84d4-dce132318bdd\" height=\"200\" width=\"100%\" title=\"#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting Campaigns\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive deep into the world of B2B advertising with Kevin Lord Barry, co-founder of Right Percent, an ROI-focused B2B advertising agency. With years of experience managing multi-million dollar ad spends for venture-backed companies, Kevin shares his insights on creating high-converting ads, leveraging power laws in modern advertising, and tailoring messaging for different decision-makers."}