{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F031-FwODr_k5","width":444,"version":"1.0","type":"rich","title":"#031 - Shirin Shahin - Mastering Product Marketing: Crafting Compelling Narratives and Aligning Cross-Functional Teams","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/64820717-e9b5-483f-b31e-436da5dcac17/tmmf031-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/37a42101-6658-453f-8dbf-927d8a4b2d6d\" height=\"200\" width=\"100%\" title=\"#031 - Shirin Shahin - Mastering Product Marketing: Crafting Compelling Narratives and Aligning Cross-Functional Teams\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the world of product marketing with Shirin Shahin, a seasoned product marketing consultant with over 10 years of experience helping organizations build and grow their product marketing foundations. Shirin shares her approach to crafting compelling product narratives, her process for aligning cross-functional teams around positioning and messaging, and the importance of being a \"chief storyteller\" for your product."}