{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F035-2dj30k_Y","width":444,"version":"1.0","type":"rich","title":"#035 - Hugo Alves - Synthetic Research Revolution: Using AI Personas for Product Testing and User Insights","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/d129c559-10db-4dd1-a0d7-25103d320f33/tmmf035-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ae7d82d4-22b8-4915-959c-65c8177f9d2c\" height=\"200\" width=\"100%\" title=\"#035 - Hugo Alves - Synthetic Research Revolution: Using AI Personas for Product Testing and User Insights\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the fascinating world of synthetic research with Hugo Alves, Co-Founder and Chief Product Officer at Synthetic Users. With a unique background spanning clinical psychology, academic research, and product management, Hugo shares how his platform uses AI personas to simulate human behavior for product testing and user research without actual users."}