{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F036-wmQgflRb","width":444,"version":"1.0","type":"rich","title":"#036 - Maja Voje - Mastering Go-to-Market Strategy: Customer Research, Positioning, and Channel Selection","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/1ce3deb5-8dfa-4b0c-94e8-a0966a7723cb/tmmf035-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ee1961e5-19fd-4f54-9e79-1079685aaaa1\" height=\"200\" width=\"100%\" title=\"#036 - Maja Voje - Mastering Go-to-Market Strategy: Customer Research, Positioning, and Channel Selection\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the world of go-to-market strategy with Maja Voje, a bestselling author and consultant who has spent 15 years working with high-profile companies like Google, Bayer, and Heineken, as well as over 800 startups. Maja shares her insights on why 74% of products fail due to GTM mistakes and how even average products can succeed with a solid plan."}