{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F037-68DeJOBc","width":444,"version":"1.0","type":"rich","title":"#037 - Mike Taylor - Mastering Synthetic Market Research: Creating AI Personas for Better Customer Insights","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/64896a61-6030-4dad-b3e3-192571fdd639/tmmf037-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e805e56f-4a7d-4616-b1ea-17cc71ebec24\" height=\"200\" width=\"100%\" title=\"#037 - Mike Taylor - Mastering Synthetic Market Research: Creating AI Personas for Better Customer Insights\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we explore the world of synthetic market research with Mike Taylor, CEO and co-founder of AskRally.com. With a background in growth marketing and prompt engineering, Mike shares how his platform helps companies create AI personas based on their audience to conduct market research at a fraction of traditional costs. We discuss how synthetic research complements rather than replaces traditional methods, and how it can help marketers test messaging and product ideas more efficiently."}