{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F038-xl4lC4ej","width":444,"version":"1.0","type":"rich","title":"#038 - Vassilena Valchanova - Making Words Work: Creating Effective Brand Messaging Frameworks and Extracting Customer Insights","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/ee1b6703-a444-481f-9f42-4310cd429564/shop-20talk-20sessions-20tmmf038-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/98ad78bf-5e01-4888-a403-cd6e5d421fcd\" height=\"200\" width=\"100%\" title=\"#038 - Vassilena Valchanova - Making Words Work: Creating Effective Brand Messaging Frameworks and Extracting Customer Insights\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the world of brand messaging with Vassilena Valchanova, a content marketing strategist and brand messaging expert with over 15 years of experience. With a background in helping SaaS products and e-commerce stores craft compelling messaging, Vassi shares her framework for creating effective brand messaging, extracting valuable insights from internal teams, and maintaining consistency across all customer touchpoints."}