{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F039-DNSGAzIJ","width":444,"version":"1.0","type":"rich","title":"#039 - Ronnie Higgins - Building In-House Media Engines: Transforming Content Marketing into Strategic Brand Assets","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/3881999a-335d-4819-b0c9-aafaef511eda/shop-20talk-20sessions-20tmmf039-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/28039750-7182-4d6e-928c-056850798915\" height=\"200\" width=\"100%\" title=\"#039 - Ronnie Higgins - Building In-House Media Engines: Transforming Content Marketing into Strategic Brand Assets\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into the world of content marketing with Ronnie Higgins, a seasoned content strategist who specializes in building in-house media engines for SaaS companies. With experience at Eventbrite and Hopin, Ronnie shares his unique perspective on transforming traditional content marketing teams into media companies that drive engagement and brand loyalty."}