{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F040-7z6sfcnI","width":444,"version":"1.0","type":"rich","title":"#040 - Maxwell Nee - Quiz Marketing's 30% Conversion Secret: Building High-Performance Teams and Market-Driven Growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/1a594689-bcea-4a31-a0ff-4d6302ee182d/shop-20talk-20sessions-20tmmf040-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ef8f6a5d-41d3-4058-b95b-006ba2e65870\" height=\"200\" width=\"100%\" title=\"#040 - Maxwell Nee - Quiz Marketing&apos;s 30% Conversion Secret: Building High-Performance Teams and Market-Driven Growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive deep into the world of quiz marketing with Maxwell Nee, former Chief Revenue Officer at ScoreApp and current co-founder of renewable energy technology provider Untapped Energies. With his extensive experience scaling ScoreApp to over 7,000 paying clients and 100,000+ free users, Maxwell reveals how quiz marketing achieves 30% conversion rates compared to traditional lead magnets at 10-15%. He shares ScoreApp's philosophy of \"forcing clients to be successful,\" his approach to building teams of A-players who naturally elevate performance, and the market-driven product development strategies that eliminated their need for paid advertising while generating 100-150 new accounts daily through organic channels."}