{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F042-haGT5VIh","width":444,"version":"1.0","type":"rich","title":"#042 - Sam Dunning - Revenue-First SEO: Money Keywords, Competitor Pages & Building Content Moats","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/7f80cdb1-4909-4781-866f-d4c50fbc7fbb/shop-20talk-20sessions-20tmmf042-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7a20deec-8909-4573-b6c7-840e61e96488\" height=\"200\" width=\"100%\" title=\"#042 - Sam Dunning - Revenue-First SEO: Money Keywords, Competitor Pages &amp; Building Content Moats\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive into revenue-focused SEO with Sam Dunning, founder of Breaking B2B, who has spent over 15 years helping B2B SaaS teams drive qualified pipeline through organic search—not just vanity traffic. Sam shares his \"money keywords\" framework for identifying high-intent search terms, his systematic approach to building competitor comparison pages that build trust rather than bash the competition, and his \"blow out the water\" content strategy for creating content moats around your category. He also provides data-driven insights on the evolving landscape of AI search and why customer research remains the foundation of effective SEO content."}