{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F043-AOyEqkYS","width":444,"version":"1.0","type":"rich","title":"#043 - Kyle Scott - Voice, Tone & World-Building: How to Write Email Copy That Sells Out Events","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/b1893c8f-a856-44aa-b375-f1c24232cdd1/messaging-20breakdown-20tmmf043-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1ffde253-2ab8-4c6d-9326-8a48a7415cd6\" height=\"200\" width=\"100%\" title=\"#043 - Kyle Scott - Voice, Tone &amp; World-Building: How to Write Email Copy That Sells Out Events\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we break down one of the highest-performing emails ever sent with Kyle Scott, SVP of Partnerships, Brand & Community at Luxury Presence and co-founder of Sell It with Ryan Serhant. Kyle spent nearly a decade as an NBC News producer before transitioning into luxury real estate marketing and digital media. We dissect the anatomy of an email invitation to a $250 million penthouse event that sold out in a single send, exploring how voice, tone, specificity, and strategic storytelling combine to create desire, exclusivity, and action. This is a masterclass in intentional copywriting—not theory, but real decision-making from someone who's proven it works at scale."}