{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F044-hwIxu7kl","width":444,"version":"1.0","type":"rich","title":"#044 - Phill Agnew - Loss Aversion, Effort & Specificity: The Psychology That Actually Drives Conversions","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/b006e516-80f9-4922-9ae2-01a9df3fd5f1/shop-20talk-20sessions-20tmmf044-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/05098f1b-db01-4cc1-bd94-3e71c3770608\" height=\"200\" width=\"100%\" title=\"#044 - Phill Agnew - Loss Aversion, Effort &amp; Specificity: The Psychology That Actually Drives Conversions\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, I sit down with Phill Agnew, host of Nudge—the UK's #1 marketing podcast—to explore the psychology behind what actually makes people click, buy, and engage. Phill spent over a decade in product marketing at Brandwatch, Hotjar, and Buffer before going full-time on his podcast in 2024. What makes this conversation special is Phill's obsession with behavioral science: he doesn't just talk about psychological principles, he tests them—sometimes by walking 61 kilometers to a conference or running his own replication studies to debunk priming myths."}