{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F045-hvsldx9L","width":444,"version":"1.0","type":"rich","title":"#045 - Kaushal Subedi & Ashish Ghimire - From Vague to Focused: How Echowin Found ICP Clarity Through Rapid Positioning Iteration","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/da2e6c79-3adb-4fb9-8b5c-3d7c94e8aef7/messaging-20breakdown-20tmmf045-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/174603b3-7eb5-4d55-ae37-c291477e5c94\" height=\"200\" width=\"100%\" title=\"#045 - Kaushal Subedi &amp; Ashish Ghimire - From Vague to Focused: How Echowin Found ICP Clarity Through Rapid Positioning Iteration\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we dive deep into the positioning journey of Echowin with co-founders Kaushal Subedi (CEO) and Ashish Ghimire (COO). Echowin is a voice AI agent platform that helps teams build and deploy production-ready AI agents across channels—and they launched before ChatGPT went public. This conversation is a masterclass in adaptive positioning strategy, customer-driven messaging, and finding ICP clarity in a market that's evolving daily. Kaushal and Ashish walk through multiple positioning pivots, the specific signals that told them they'd found product-market fit, and how they use customer conversations and data to drive every messaging decision."}