{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-message-market-fit-podcast.simplecast.com%2Fepisodes%2F048-S_ZvJcof","width":444,"version":"1.0","type":"rich","title":"#048 - Justin Blackman – Brand Voice Is Not a Feeling: Brand Ventriloquism & Why \"Friendly\" Means Nothing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/612ea035-f0af-437a-a2ea-820ee76b514b/62b5a3fc-302e-4ea5-bd5b-5429a7b8e8c6/shop_talk_sessions_tmmf048_cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/11e3f492-ca13-40f4-897e-ce5b65a1f681\" height=\"200\" width=\"100%\" title=\"#048 - Justin Blackman – Brand Voice Is Not a Feeling: Brand Ventriloquism &amp; Why &quot;Friendly&quot; Means Nothing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, I sit down with Justin Blackman — the Brand Voice Finder, founder of Brand Voice Academy, and the guy who trademarked \"Brand Ventriloquism\" — to break down one of the most misunderstood concepts in marketing: brand voice."}