{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-modern-cpa-success-show.simplecast.com%2Fepisodes%2Fwith-geraldine-carter-418m0QIO","width":444,"version":"1.0","type":"rich","title":"Niche Down, Price Up with Geraldine Carter","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/8d1f2af0-a347-4352-a286-1a56040e3a6a/3b01139d-4221-4611-a438-6f5b61c04722/final-mcpa-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1df119d9-13b0-4fc9-9cc5-75ffc4cfb25f\" height=\"200\" width=\"100%\" title=\"Niche Down, Price Up with Geraldine Carter\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"One of our favorite guests is back: Geraldine Carter! Tom and special guest co-host, Hannah Hood, chat with Geraldine to discuss the importance of niching down and specializing in serving a specific market to attract clients who value their services. Geraldine shares valuable insights on how to communicate value to clients and navigate value-based conversations. She also emphasizes the importance of understanding and articulating the value of accounting services to clients, as well as the subjective nature of value. The episode concludes with a discussion on setting boundaries and managing client expectations in the accounting profession.\n"}