{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-move.simplecast.com%2Fepisodes%2Fthe-move-in-healthcare-marketing-to-genx-lEBviOqw","width":444,"version":"1.0","type":"rich","title":"The Move in Healthcare Marketing to GenX","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/e30e0376-3f18-4c9e-8a69-8d010fbe8fe9/4f5176f84e3a29f5429d82b0b14979b2.png","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f44c8e52-bdde-4aa4-9a19-c0f3af655f67\" height=\"200\" width=\"100%\" title=\"The Move in Healthcare Marketing to GenX\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimonials. Alan also touches on the impact of AI in healthcare and offers career advice on embracing opportunities.\n00:00 Introduction and Special Guest Introduction\n03:50 Alan Shoebridge's Career Journey\n06:34 Importance of Generational Marketing in Healthcare\n07:38 Targeting Gen X and Millennials\n09:31 Maintaining a Cohesive Brand Across Generations\n13:42 Adapting to Technological Changes in Communication\n18:58 Leveraging AI in Healthcare\n22:52 The Role of Social Media in Healthcare Marketing\n33:13 Final Advice and Closing Remarks"}