{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-nursing-home-podcast.simplecast.com%2Fepisodes%2Fcontent-marketing-in-senior-care-WZMOTdZx","width":444,"version":"1.0","type":"rich","title":"Content Marketing In Senior Care","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e4389405-b6bb-4ab9-9866-42fb9084ecc3/a158e4f4-16b1-4fe7-bb87-b2a53a04ad6f/snf-nh-image-episode-65.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c2b8b938-7033-443d-81d0-f1f7add0cd67\" height=\"200\" width=\"100%\" title=\"Content Marketing In Senior Care\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why make fifty phone calls and persevere through gatekeeper after gatekeeper all for one rushed pitch to the final decision maker, when you could just have them on your video series? \n\nThis is the ingenious content strategy of Yitz Rubin’s Spotlight Video Series which he initiated for Chicago-based therapy company Renewal Rehab. \n\nNot only does he get the chance to talk business with such leaders and experts. They also have taught him a lot about the field and opened his eyes to potential problems that might need fixing. "}