{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-nursing-home-podcast.simplecast.com%2Fepisodes%2Fshould-nursing-homes-be-on-tiktok-cMoQyYDC","width":444,"version":"1.0","type":"rich","title":"Should Nursing Homes Be On TikTok?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e4389405-b6bb-4ab9-9866-42fb9084ecc3/2fb05ef5-36ec-45fd-98b8-39f737f761c1/steve-hall-profile-photo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0809f68c-7b19-43ef-93ac-b202d8b74bf1\" height=\"200\" width=\"100%\" title=\"Should Nursing Homes Be On TikTok?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The idea of nursing homes on TikTok seems laughable! How could a platform populated by youngsters benefit an industry whose literal purpose is catering to older people?\n\nThis tendency to think senior care facilities shouldn’t bother with social media is wrong and will lose operators and administrators the opportunity to reach multiple important target markets.\n\nSteve Hall, the president of Craft Media, explains the numerous advantages that TikTok present for nursing homes. "}