{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-optimal-path.simplecast.com%2Fepisodes%2Famy-lima-J77SQ_FU","width":444,"version":"1.0","type":"rich","title":"Building research practices for community products with Amy Lima | Diversify Design","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/32b00c8a-e002-401b-aa8a-4bca931aed1a/daa5c2aa-22d5-45ff-8f8a-4ae31d0a656d/template-copy-this-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0296e1c6-51e1-43ac-b7f9-860b6aa1121c\" height=\"200\" width=\"100%\" title=\"Building research practices for community products with Amy Lima | Diversify Design\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The Optimal Path, host Ash Oliver is joined by Amy Lima, formerly product designer at AMP @ Amazon Music and currently founder of Diversify Design. Together, they discuss the role of user research in building community products and how to start and scale a research practice inside design teams."}