{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-optimal-path.simplecast.com%2Fepisodes%2Fjehad-affoneh-s1vltGSt","width":444,"version":"1.0","type":"rich","title":"Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/76ea46d2-b3e0-4f61-b996-0d820772e4c0/f8b8a8b2-14e7-4149-9100-38f3d167a301/ep-32-jehad-affoneh.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/f357a688-5256-456f-ac33-db0b81b8477a\" height=\"200\" width=\"100%\" title=\"Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The Optimal Path, Jehad Affoneh joins host Ash Oliver to discuss what it means to be customer-centric at Toast, the difference between being design-led and experience-led, and the role of UX research in shaping customer-centric cultures and experiences."}