{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-optimal-path.simplecast.com%2Fepisodes%2Fnick-stiles1-TqiqyLZE","width":444,"version":"1.0","type":"rich","title":"Maximizing the potential of secondary research with Nick Stiles | IBM","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/32b00c8a-e002-401b-aa8a-4bca931aed1a/931c7a3b-78eb-469e-af65-bd328f07f33d/nick-stiles-guest-graphic-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4ef1f0d7-3065-45ea-8e43-adb2ac9b3e64\" height=\"200\" width=\"100%\" title=\"Maximizing the potential of secondary research with Nick Stiles | IBM\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Nick Stiles, User Researcher at IBM, discusses the power of secondary research, also known as desk research, in making informed decisions, and why it is the “unsung hero” of research.\n\nNick shares strategies for synthesizing secondary research findings into actionable insights for product teams and emphasizes the importance of storytelling and journalistic techniques in driving research impact."}