{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-optimal-path.simplecast.com%2Fepisodes%2Freggie-murphy-zhpbx2vg","width":444,"version":"1.0","type":"rich","title":"Scaling research through democratization with Reggie Murphy | Zendesk","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/32b00c8a-e002-401b-aa8a-4bca931aed1a/0be8f816-d7c2-4e1a-9dec-228a10b79046/reggie-murphy.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/690cfb41-e778-45a2-b1fb-bbcf48aedb6e\" height=\"200\" width=\"100%\" title=\"Scaling research through democratization with Reggie Murphy | Zendesk\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business. "}