{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-pellicle-podcast.simplecast.com%2Fepisodes%2Fs1e94-fynefest-crafting-a-legacy-HAkIv_yh","width":444,"version":"1.0","type":"rich","title":"Ep12 — FyneFest 2019: Crafting a Legacy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/70b19546-fc0b-4586-99b9-79f11c3d5651/96b0bfc9-eb31-4506-8efa-5de436159c67/podcast-new.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8a2256c1-4b5e-4554-a6a1-d6482506cab6\" height=\"200\" width=\"100%\" title=\"Ep12 — FyneFest 2019: Crafting a Legacy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"They say it takes at least 10 years to build a brand, and with many modern breweries focusing instead on limited releases and one-off beers, what are they building in terms of brand and identity? In this discussion we try to get to the bottom of this.\n\nI’m joined on this panel by three people who are highly invested in their brands: Tina Breslin, the illustrator behind the compelling cans from Manchester’s Wander Beyond, Andrew Mathews of Vibrant Forest Brewery, known for its equally vibrant artwork, and the lovely Iain Smith, marketing manager at Fyne Ales, who was the person kind enough to let us folks at Pellicle host these talks. \n"}