{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-sales-prescription-podcast.simplecast.com%2Fepisodes%2Fmastering-the-complex-sale-hoGyVkyr","width":444,"version":"1.0","type":"rich","title":"Mastering the Complex Sale","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f16795a8-60b5-42d6-ab8a-a82057b96479/59fe729d-d54d-48e7-a08c-ef4e6a608d7d/sales-prescription-final.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In today's market, the ability to sell effectively requires more than just charm and a silver tongue. The modern salesperson needs to be able to navigate a complex sale. This is because potential customers are no longer interested in just buying a product or service. They want to buy into a solution that meets their specific needs.\n\nA complex sale is one that takes time, relationship building, and a deep understanding of the customer’s business. It is not a transaction, but rather a journey in which all members of the buying team are brought on board. This process can be daunting, but with the right tools and strategies in place, it’s a process that can be mastered. \n \nIn today’s episode, Rusty and Ron talk about complex sales. They will discuss the three different phases of a complex sale, the many factors involved in the process and some tips and techniques on how to master them.\n \nEnjoy!\n"}