{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-sketch.simplecast.com%2Fepisodes%2Fthe-upstart-rocking-indias-ecommerce-market-3ZzuBRSF","width":444,"version":"1.0","type":"rich","title":"The upstart rocking India’s ecommerce market","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ae6533df-095e-4fef-b7ef-69ea44f76a8c/15892fb7-e394-4328-846b-e496e53c2287/the-sketch-in-conversation-vidit.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5bc18dd0-f242-423f-9cea-e950a850c0c7\" height=\"200\" width=\"100%\" title=\"The upstart rocking India’s ecommerce market\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Vidit Aatrey, Co-founder and CEO of Meesho, a homegrown e-commerce platform, features in the latest episode of The Sketch with Mint editor-in-chief Sruthijith KK. They discuss the origins of the firm, which has grown popular among users in Tier 2 and Tier 3 towns, allowing users to resell using their social media networks, the hurdles, and the future of Indian e-commerce. Tune in to this insightful conversation now!"}