{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-sparkcom-podcast.simplecast.com%2Fepisodes%2Fidentifying-and-planning-with-trends-ZzVnAyPa","width":444,"version":"1.0","type":"rich","title":"Identifying and Planning with Trends","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1464abfd-fed3-4404-b484-947d474f0061/2403e3e6-5e7f-4934-9ce4-3f0df1130986/simulcast-week-11-done.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/04c2a8bd-0749-4689-a140-06fe87af2b67\" height=\"200\" width=\"100%\" title=\"Identifying and Planning with Trends\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This podcast overviews how we verify trends, identify trend reinforcers, and then use those trends to plan. We dig deep into the 4 trends we identified at the pandemic onset."}