{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-speakeasy-seg3.simplecast.com%2Fepisodes%2Fperla-bloom-brand-cultural-relevance-9ZGSnZoo","width":444,"version":"1.0","type":"rich","title":"What Makes a Brand Culturally Relevant","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f3638dbc-9094-4427-abb4-fc9ef18cd399/1615594e-770f-47b0-9471-a36e8fe3efe5/cropped_1788966007583.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, we sit down with Partnerships and Sponsorships Strategy Lead, Senior Manager Perla Bloom, to explore what it really takes for a brand to earn a genuine place in culture, rather than just borrowing attention from it. Perla brings a career that spans gaming (including Battlefield at EA), FMCG and travel, plus her own newsletter where she tracks cultural movements rather than fleeting trends, and she draws on all of it to unpack why \"brand love\" is largely a myth and what should replace it. \n\nWe dig into what makes a partnership genuinely ownable versus interchangeable, how brands can lean into core fandoms as a trusted channel instead of avoiding them, and why platform choice should follow a brand's natural storytelling style rather than chasing wherever the audience currently is. \n\nUsing examples from Nike's approach to niche sports communities, Fern's partnership with folk music culture, and Red Bull's evolution into a media company in its own right, Perla lays out a framework for building brand relevance with real depth. \n\nSo tune in for more on the difference between brand love and brand attention, a clear-eyed take on how to choose (and skip) cultural moments and platforms, and a guide to building content people actually talk about away from the feed."}