{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-trendcast.simplecast.com%2Fepisodes%2Fthe-measurement-gap-sb6W9iiu","width":444,"version":"1.0","type":"rich","title":"The Measurement Gap","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d0a2dbdc-e001-4d8c-beea-c31fd09a63ad/6b81a077-6876-4691-ba31-cfbb386e8b9c/smd_01249_trendcastv3b.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8789bfef-6d59-4871-8aac-b420fadcb4fe\" height=\"200\" width=\"100%\" title=\"The Measurement Gap\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection."}