{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-trendcast.simplecast.com%2Fepisodes%2Fthe-scale-myth-gdvvkXm5","width":444,"version":"1.0","type":"rich","title":"The Scale Myth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d0a2dbdc-e001-4d8c-beea-c31fd09a63ad/6b81a077-6876-4691-ba31-cfbb386e8b9c/smd_01249_trendcastv3b.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0072fed3-31be-459c-9174-3464d1855443\" height=\"200\" width=\"100%\" title=\"The Scale Myth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Does bigger really mean better in podcasting? This episode unpacks why reach isn’t everything, and how niche shows drive powerful engagement and results. From celebrity hits to indie voices, we explore why relevance—not just scale—wins."}