{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe101-boom-J__oQoPe","width":444,"version":"1.0","type":"rich","title":"E101: “The Suburban Pub” Boom with Phil Humphrey of 608 Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Kick off 2025 with Episode 101 of The True Craft Podcast! This week, we’re chatting with Phil Humphrey, Founder of 608 Brewing Company in La Crosse, WI. From launching a lean startup in 2018 to opening a second suburban taproom in 2023 (that is outperforming their original location 20%-40%!), Phil shares his story of determination, creativity, and pushing boundaries in craft beer.\n\nSome highlights include:\n\n* How Phil got 608 Brewing off the ground with a budget under $500k (!)\n* The operation behind brewing 400+ unique beers in six years while trying to stay ahead of industry trends\n* An inside look at 608’s thriving suburban taproom and their bold leap into hemp-derived THC beverages\n\nPhil’s journey shows that combining the charm of a suburban pub with bold vision, creative recipes, and a knack for adapting can transform a lean startup into a thriving craft beer success story. We hope that you enjoy this episode and we look forward to bringing you more True Craft in 2025! "}