{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe105-revenue-8AKgoqT9","width":444,"version":"1.0","type":"rich","title":"E105: Recurring Revenue with Ross Stensrud of TapWyse","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2ebc0957-ff7d-4ecb-ba92-3b20a3c1f7ee\" height=\"200\" width=\"100%\" title=\"E105: Recurring Revenue with Ross Stensrud of TapWyse\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.\n\nWe explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.\n\nSome highlights include:\n\n* The difference between loyalty and membership programs\n* How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue\n* Why expiring rewards encourage repeat visits without increasing costs\n\nIf you’re considering a membership program or looking to improve your existing one, this episode is for you."}