{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe109-salty-EBPj56x7","width":444,"version":"1.0","type":"rich","title":"E109: CBC Recap and the Power of Knowing Your COGS with Dan Callender of Salty Turtle Beer Company","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/78d3c0ac-e3c2-4266-831c-98a663827d5a\" height=\"200\" width=\"100%\" title=\"E109: CBC Recap and the Power of Knowing Your COGS with Dan Callender of Salty Turtle Beer Company\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.\n\nHighlights include:\n\n* What to watch out for when growing too fast\n* Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)\n* What most breweries get wrong about self-distribution\n\nWith insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!"}