{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe116-heavale-4jowSIIe","width":444,"version":"1.0","type":"rich","title":"E116: Building a Rural Brewery from the Ground Up with Bobby Cheek of Heavale Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/696dc9fc-9c23-4631-a9a1-18cdf6307956\" height=\"200\" width=\"100%\" title=\"E116: Building a Rural Brewery from the Ground Up with Bobby Cheek of Heavale Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a dash of DYI, the small-but-mighty Heavale team did exactly that!\n\nBobby shares what it takes to build a brewery from scratch in a rural market and why community might just be the biggest ingredient.\n\nSome highlights include:\n\n* Creative ways Bobby kept startup costs to ~$165k with no loans\n* The hurdles and perks of running a rural brewery (from educating patrons on beer styles to having close relationships with local officials)\n* How unique programming like line dancing and cigar nights keeps customers coming back\n\nIf you’ve ever wondered how to build a brewery on a $165k budget (with a side of some unique ideas for event programming and taproom-focused initiatives), our chat with Bobby is one you’ll want to hear!"}