{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe121-mospirits-Y8_iRvcs","width":444,"version":"1.0","type":"rich","title":"E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&O Spirits","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ba09f1f9-8f08-4f9b-aef0-4bc24823a76b\" height=\"200\" width=\"100%\" title=\"E121: Crafting Award-Winning Bourbon in a Control State with Doug McLaughlin and Mike Orozco of M&amp;O Spirits\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly turned into an award-winning craft distillery!\n\nDoug and Mike share how years in the film industry led to distilling, how a curious neighbor sparked their decision to “go legal,” and why they’ve stayed fiercely independent.\n\nHighlights include:\n\n* How distribution hurdles keep small producers stuck…even when demand is there (and what to do about)\n* Grassroots approaches to grow traffic without a marketing budget\n* Weighing the choice between staying small and handcrafted vs. chasing volume and big equipment\n\nIn the episode, Doug sums up their operation as: “Everything is in-house, by hand.” And this episode truly highlights what it takes to be in craft in 2025. Don’t miss this one!"}