{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe123-entertainment-xrupg1wq-nW1ewsV2","width":444,"version":"1.0","type":"rich","title":"E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3b1169b7-97b7-489e-81e0-a5c3da581ac5\" height=\"200\" width=\"100%\" title=\"E123: The Entertainment-Driven Brewery Model with Chris O’Neill from One Well Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit\n\n—\n\nIn this episode of The True Craft Podcast, we sit down with Chris O’Neill of One Well Brewing out of Kalamazoo, Michigan. We unpack how a brewery that started with just $80K grew into a ~$1M business by paying close attention to why customers behave the way they do...and then designing the business around those behaviors instead of following what some would maybe call industry norms!\n\nHighlights include:\n\nWhy a simple food menu stops customers from leaving (and could even double beer sales)\nThe overlooked difference between attracting customers versus keeping them\nHow the right entertainment mix can change how (and when) customers show up\n\nIf you’ve ever felt that tension between playing it safe and trusting your instincts as an owner, this episode is a reminder that building something different is often the whole point."}