{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe124-durand-3iZUmPLR","width":444,"version":"1.0","type":"rich","title":"E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/36d5f6bb-d1bb-43e5-9a6f-1a1ad0c3a2ab\" height=\"200\" width=\"100%\" title=\"E124: Winning in Wholesale with Brian Durand of Asbury Park Brewery\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit\n\n—\n\nIn this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor.\n\nHighlights include:\n\n* The one thing most breweries struggle to do well even in 2026\n* Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms\n* The right cadence for communicating with your distributor\n\nIf you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026.\n\nVisit the Asbury Park Brewery website: https://asburyparkbrewery.com\nFollow them on Instagram: @asburyparkbrewery"}